About me
I'm Farah Abu-Arja, a Senior Product Designer focused on growth, personalization, and platform UX. I believe that good design is rigorous, outcome-oriented, and grounded in real-world constraints.
With over a decade of experience, I've led end-to-end design for global platforms, significantly improving user acquisition, activation, and retention through continuous validation and system-level thinking.
Capabilities
User Acquisition, Identity, Conversion Optimization, A/B Testing, Growth, Personalization, Design Systems, Platform UX, Enterprise UX.
Find me on LinkedIn, use the form below, or hit me up via email at abuarja.farah@gmail.com.
Also check my Resume
Experience
Senior Product Designer
McKinsey & Company — Minneapolis, MN 07/2020–present
Senior Product Designer
Wayfair — Boston, MA 06/2019–06/2020
Experience Design Research Associate
MIT Design Lab — Cambridge, MA 07/2017–06/2019
Web & UX Designer
Boston Digital — Charlestown, MA 01/2016–07/2016
Product Designer
Playable Innovative Technologies Lab — Boston, MA 01/2014–07/2017
Education
Masters in Interactive Design
Northeastern University — Boston, MA 2014–2016
B.Sc Computer Graphics & Animation (Top Honors)
PSUT — Amman, Jordan 2009-2013