Moderna partnered with Boston Interactive to help stimulate audiences online using exciting content, a unique pipeline, and a glimpse into medicine development.
OUTCOME
Main navigation
Bringing Brand Brilliance Forward
Moderna partnered with Boston Interactive to help stimulate audiences online using exciting content, a unique pipeline, and a glimpse into medicine development.
Outcomes
52% INCREASE IN SITE USERS
112% INCREASE IN DIRECT TRAFFIC
25% INCREASE IN PAGE VIEWS
Solutions
Built an easily accessible, modernized pipeline for audiences to learn more about the progression of individual medicines, from development to funding, along with extensive descriptions about each.